Are you the signal or noise?
What Adam Tinworth writes about tweeting from conferences is true across all content platforms. As we watch a major sports event, how many of us just tweet what we – and tens of millions of others –...
View ArticleThe tricky business of selling exoticism
Does distance matter? And has the NFL learnt anything since 1982? This is from a piece I wrote for Sports Business Journal on the NFL’s London ambitions (via Want to make it work this time? It’s all...
View ArticleAlan Pardew on Wonga’s customer satisfaction levels
Multimillionaires shouldn’t offer opinions on pay day loans really. The Pardew quote does him few favours, via Wonga’s name continues to disfigure the shirt of Newcastle United | Daily Mail Online. The...
View Article4 things to take from Leaders ’14
Plenty going on at Stamford Bridge this week. Here’s my pick. 1 The Heineken Cup will now be known as The Former Heineken Cup Heineken’s Hans Erik Tuijt is good value as a panellist, in addition to...
View ArticleWhat David Collier tells us about the sports business
Outgoing ECB chief exec David Collier was on the radio this morning, attempting to protect his legacy from being hijacked by Kevin Pietersen’s revelations from inside the England dressing room....
View ArticleInside TV’s sport addiction
Some big questions lurk within the NBA’s new rights deal with ESPN and TNT, in which the networks will pay about $2.6 billion each year. Derek Thompson at The Atlantic breaks down the deal. The NBA...
View ArticleThe European incentive
Ian Poulter has a book out and has changed his club and shoe sponsor. It’s worth noting that his brand value is almost entirely derived from his association with the Ryder Cup. There are no majors on...
View ArticleWhat did you do today? How sport and social media can help save lives
Loneliness is a killer. So it’s great to see a really creative piece of work using social media that lives up to its name. This in the Telegraph gives some detail: Suicide prevention charity...
View ArticleWho gets what on the F1 grid
Dices loaded. The extent to which competition is skewed toward the bigger teams is explained by the private revenue share deals brokered by Bernie Ecclestone. £125m The fee Ferrari are believed to...
View ArticleBreaking: Turns out that those pesky Millennials like complex stuff. Who knew?
Millennials don’t like cricket/golf/anything complex. The shorter the better, the less ‘difficult’ we can make sport, the more the audience will be able to ‘engage’. We always knew it was bullshit but...
View ArticleWhat’s going on with Unofficial Partner and StoryStream?
I’ve started working with StoryStream. It’s a loose collaboration at this stage but we’re excited about where it might lead. They are a tech company with a number of very big and posh clients. I’m in...
View Article7 predictions for 2015 in the golf biz
Seven things that will change the golf business in 2015. 1 The next great event will be a big money Ryder Cup. It will mix Fedex type cash with an IPL format. It will disrupt the tours. 2 A short...
View ArticleWhat would Spotify for Sport look like?
I did a thing for The Independent on the back of Wisiwig’s takedown: By the time Harry Kane had scored Spurs fourth goal of five against Chelsea on New Year’s Day, he’d become a Twitter meme. The face...
View Article“News is a stream”
Never a truer word said (by Jeff Jarvis in this instance). For news we can substitute many other types of stories. They evolve naturally. The medium can help that process or hinder it. News is a stream...
View ArticleOn Andy Murray’s logo
Andy Murray’s new logo prompts my favourite story on sporting celebrity logos. It came from Tony Jacklin. After winning the 1969 Open and the 1970 US Open, Jacklin was one of the game’s hot...
View ArticleOpen season
Sky v BBC. Subscription v Free to air. Young v old. The R&A’s sale of TV rights to Sky was always going to divide opinion. Some background on Peter Dawson’s decision making process here. It’s a...
View ArticleWorth your time: Paul Hayward on journalism
Paul Hayward on what makes a good journalist. Worth putting on the fridge for anyone in the content game. Notice things and avoid the ‘excessive drift towards automatic opinion’. I think a good...
View ArticleWhat oversupply looks like
“Our industry has too many golf courses and too few golfers.” Jim Koppenhaver of Pellucid Corp gave his annual state of the nation address at the PGA Merchandise Show on Saturday. Not for the faint...
View ArticleWords and phrases I don’t want to hear at Sports TechPitch4.5
Overthinking the sports business, for money The post Words and phrases I don’t want to hear at Sports TechPitch4.5 appeared first on Unofficial Partner.
View ArticleThe end of Geoblocking: boring but important
Moves to create a connected digital single market just went a step further. Wonder what this might mean for sports rights? The borderless nature of digital technologies means it no longer makes sense...
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